Communcation Artifact- Visual Poster Design

What I did for my part was to give a visual view on how people would see a restaurant advertisement. When people see a poster or something that is labeling what you are trying to marker they should see that it is simple and gets the point you are trying to sell. With out restaurant Chef Alfredo I wanted to change the way of an everyday Italian restaurant would show.



With this you can tell that it is an Italian restaurant but it looks like something that you see all the time and nothing comes out and gets your attention. It looks like an older logo and doesn't show that it changed for the new times that is now. When I saw this all I thought of was pizza because I have seen logos and signs just like this and that's all they served.

What I did was gave a simple change and brought out that fact that it is an Italian restaurant. The color represented as an indication that it was Italian food and is more as a home restaurant then your average Olive Garden. The restaurant has a more classy feeling this any restaurant in town and wanted to show that if people saw their poster around town

Personas:

Cason, 19, is a student at Dixie State University and he is taking his new girlfriend on a date. He has gone to Chef Alfredo's restaurant before and he loves how intimate it is. He is nervous about taking her out on their first official date. When he thinks romantic he thinks Italian and steak. They have a great time there and it becomes their spot for every anniversary.

The Barca family are Italian and they love when their family gets together and has a huge Italian meal. Unfortunately they are far from their family that live in New York. Their family moved down here because they were looking for something more quiet and family friendly. They want to go to a nice Italian place that isn't too mainstream and that is authentic and reminds them of home.

Madison is 23 and just moved to St. George from California. She moved here because of the affordable schooling. When she was in California she liked to explore differ went small restaurants because those were the ones that were the most authentic. She saw a poster on the Sun Tran of Chef Alfredo and was interested to see if it was genuine Italian food or if it was just another Olive Garden.

Objectives:

The goal is that their brand identifies with the type of food he serves there. Currently his identity looks outdated and overdone. The goal is to put the best light on this restaurant to get more people eating at his restaurant.